Graphic Design

Before the logo… before the colors… comes research. One of the biggest differences between average designers and great designers is this: Great designers don’t guess; they understand. Research helps you: Without research, you’re just “trying things.”With research, you’re designing with purpose. If you want to create brands that stand out and last, don’t skip this step. Next time you start a project, spend more time thinking before you start designing. Do you currently include research in your design process? Be honest 👇

Let’s be honest; not every “beautiful” design works. Here are some common branding mistakes I see (and how to avoid them): Good branding isn’t just about making things look nice; it’s about making them work. Which of these mistakes have you struggled with before? Let’s talk 👇